Complaint: Progresso soup sale

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My complaint:

I VERY carefully checked labels for the Giant 4 for $5 sale of Progresso soups. I picked 4 but at checkout the price came up higher so I asked to have them removed. I understand customers shuffle merchandise but these soup sales are difficult to negotiate and require too much time. I’m sure marketing designs them this was so that customers must pay more than they intended.

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Justified complaint?

Suggested solution:

1) Redesign merchandise shelf labels so that they are simpler and easier to read, instead of microscopic.
2) Do not run two or more simultaneous sales that make it even more difficult to select. Have employees check these shelves during sale times, though I realize they may not know or even care about this.
3) Realize that these types of sales are big attractors to your stores but that budget buyers like myself seek out alternatives like Aldi for many items.

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