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State Farm complaint: Racist ads depicting white males as moroms

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Filed 9 Oct 2022 by Jack

Many television ads by State Farm depict white men as idiotic and outrageously dumb compared to all other races, especially black males. It has been going on for over 10 years and anybody who analyses State Farm ads for racial bias towards white males would acknowledge the prevailing pattern. I am a white male and find these ads (smell my beard, Kevin who lives with his mom, fisherman who caught a dollar and dozens of others) extremely offensive and appear to serve an agenda to depict other races, especially black males, as reasoned and intelligent compared to the bumbling and moronic white males contained in the ads. Some ads also diminish white peoples in general (white woman collects shrimp tails) but the predominant and unrelenting focus at State Farm is to provide over-the-top humor at the expense of white males. I have been a loyal State Farm customer for over 50 years and cannot understand why this campaign of racial animosity towards white males has continued to be the predominant theme for State Farm television advertising. I am at the point of considering dropping State Farm as my agency simply because I am aware of the woke agenda and the evidence if my concern is undeniable when viewed objectively. Please discontinue these false and hurtful themes that are apparently designed to address DEI but come off as insulting and degrading to a huge class of existing and potential customers.

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