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Kellogg’s complaint: Total lack of quality control in packaging

Open 157 views Food and Beverage Brands

Filed 28 Apr 2023 by Lee

Why can’t your Zesta saltine crackers be produced and packaged in a manner equal to your biggest competitor, Nabisco Premium saltines? I actually prefer your recipe and taste over Nabisco. But over decades of buying and consuming both brands I have yet to open an individual package of your saltines that didn’t have multiple broken/crushed crackers, usually 2,3,4 but as many as 6 in one package of approximately 40 crackers /- 1 or 2. I just counted the broken crackers in my 2 remaining unopened packs in the last box of 4 packs I purchased and each pack have 3 broken out of 40 total. This is no exaggeration or imagining on my part and has been true for at least 4 plus decades of buying both brands of saltines. Is there something about your recipe that makes them more fragile and prone to breakage? I hope this does not fall on deaf ears and I receive a canned apology/answer from you PR department. I would like you to forward my complaint to a senior level person in your manufacturing and packaging chain of command. I will be awaiting an explanation that could account for why you can’t produce, package and ship this product with at least 98% non-breakage.

Kellogg’s complaint: Total lack of quality control in packaging
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