eHarmony complaint: Cancellation Fee

I have heard mainly good things re EHarmony so decided to take a look. On reading what EHarmony stands for as a company I trusted in this service. I joined Friday 27th for £12.50 as I thought being a member would reduce my matches to what suited my profile for eg being gay and only wanting women to look at my profile. I was assured my profile would be personal to me, how wrong was I. Like all the other sites you don’t really care about the person and sent many matches of men and had multiple men messaging. If I hadn’t signed up I would expect dodgy messages. I decided on the Sunday 29th EHarmony wasn’t meeting the criteria they advertise and decided to cancel. I accepted I would lose the £12.50 but horrified you took a further £52…. You cannot do this it is stealing. I have spoken to citizens advice who ed there is always a cooling off period with anything you subscribe for. I was not even active 36 hours and you gave taken this money.