Wayfair.co.uk complaint: Use of gender pricing – higher prices for girlsfemales for identical products
Filed 12 Jul 2021 by Imran
https:www.wayfair.co.ukchildren-nurserysb0childrens-desks-c1861493.html?refidGX423015514714.~bpositionnetworkgpcrid423015514714devicectargetiddsa-54663907311gclidCj0KCQjw0K-HBhDDARIsAFJ6UGgKPhxH6XKPdKH7BT-nsX6xeXcMAQegoleWAdpKgQG_jFXxl2jcXwoaAvxhEALw_wcB
The Carol Drawing (blue) and Campton Writing (pink) are identical products with different names. The latter product is £229.99 v £172.99 for the former, a difference of 33%.
I think a difference in supply and demand or other reasons is possible but this looks like a clear example of gender pricing, which in the year 2021 beggars belief. Charging girlsfemales more for an identical product is used by a number of retailers but this doesn’t make it acceptable.
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