Sunbeam Bread complaint: Whats changed??
Filed 7 Nov 2020 by Randal
Ive loved sunbeam bread for years , was ALWAYS soft , and melted in your mouth!!! Last couple months the quality of the bread has suffered greatly ,has the recipe changed???? Gotten to the point that i been bying meijer bread ocassionally !!!! The bread used to stay soft a week in my cupboard, lately the bread is already getting hard by 2nd day???? I used to take a sandwich to work everyday , but its just not the same if its not soft! Only good for toast or stuffing after 2nd day!! Seems to be alot more air pockets in it as well!!!
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39 comments
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David
Sunbeam changed it it’s course and tears trying to speed Mayo on it we changed to a different brand
10 Reply
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rick
Truly frustrating. For years, this was the only bread I bought, regardless the cost. It was one of the few food items to which I was brand loyal. If you got the right loaf that felt the way you liked, it stayed that way pretty much until it molded. I am pretty sure it even stayed soft for 3 weeks at times when I did not use as much due to Keto. Now it is garbage
- Loaves have gotten smaller (24 to 22 oz),
- Seems thinner
- Not as soft to begin with
- Regular Kroger price here has gone up from $1.99 to $2.19
A confluence of events that now results in my finding a new bread.
What was once perfect is now perfectly awful.Your former customer!!
10 Reply
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Ginger
Please go back to the original recipe of Sunbeam bread. It has a lot of holes, crust is tough and middle is spongy. So disappointed.
9 Reply
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K.C.
I could not agree more with you word for word. It's so thin I can see thru it and it tears just spreading mayo. Can hardly hold the sandwich. I'm done with sunbeam after decades of loyalty.
4 Reply
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Larry Webster
what did you change to. For a while Sara Lee white bread had the old Sunbeam texture but that has gotten coarse as well.
1 Reply
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Alice COble
I used to love Sunbeam bread but the last few loaves I've gotten have been worse than any store brand. It's dry and is far from the taste I've always loved. I would so love to tell whoever makes it now that sadly, it just really sucks
3 Reply
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Alice COble
I agree with absolutely everything rick says. It's just not good anymore and most definitely the 3.50 I have to pay at Kroger or Walmart
3 Reply
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Vernon Copeland
I agree with everyone also, Sunbeam Bread is not the same anymore, they have definitely changed their recipe and quality control, every now and again I get a good loaf that is soft almost like the old Sunbeam bread use to be...please go back to the original recipe, it was always so buttery soft, it's just not the same bread !!
1 Reply
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Bill Hain
Any reply on site or just customer complaints. All of which I agree with. Something has changed and I’m going to as well
2 Reply
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SCOTT from fla
The bread stinks now in Florida the bread has a overlt sweet tast and just is horrible..... Bring back the original or go out pf business im gone too. And ive eaten sunbeam for 40 years............
1 Reply
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Beth Partain
I have always loved Sunbeam bread. That was before something changed and overnight it became something that I would no longer eat. Please change it back! Why would you even think of changing a perfect loaf of bread? You lost a lot of loyal customers.
1 Reply
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Mary Rose Moran
Toasts up like a thin cracker- makes grilled cheese that is so thin in middle the size is reduced to 1/4 maybe…yet still same calories.
Bimbo you are not kidding anyone with this reduced ingredient bread!!!!2 Reply
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Lisa
I have always enjoyed Sunbeam Bread. The only bread my mom ever bought. Even when on a tight budget with 5 kids. Always fresh,, soft and delicious! Now it just taste terrible and it has a bad smell. I don't like the new bag it is packaged in. I don't like that you stopped making the smaller loaves. I am 57 now, mom is gone and so is Sunbeam bread.
4 Reply
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Ruby Garrett
Change back to the original bread, which I have bought for many years, or I will have to buy a different bread! This bread comes out like 2 or 3 days old!!
1 Reply
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Ethel Auten
Slices are smaller, thinner, and I won't continue to buy it. Time for me to find a different bread.
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Teresa J Worthington
I agree about sunbeam bread, it isn't the same. The texture is weird and not at all soft. It used to stick to the roof of your mouth because of the softness. I still haven't found a bread that is soft anymore. What did they do to it?
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Terry Griswold
Just made a banana sandwich and fed to the dog—bread bought yesterday never opened—sunbeam and wonder as well has gone to crap—will be trying other brands from now on!
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Frances Shelton
I have used Sunbeam Bread forever but the last few loaves I got looked burnt a lot of holes and tastes stale. I changed brands this time and it is store brand bread, and it tastes better than the Sunbeam now. Been a loyal customer for years sorry I had to change.
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Rick
Why would you ruin a good thing? The bread is now course, gets hard very quickly. Go back to the way you baked the BREAD Before or loose a long time customer! Dont be so greedy over cutting back your receip to make more money!
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Dana
The loaf I got had a large hole in the corner all the way down the loaf .. that does not work well with mayo yall need to tighten up and from the comments im seeing your losing your long time customer base
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Tc 35466
The bread is bad,what did they do with the taste and texture it is just disgusting.
Bring back the old bread we love!!!1 Reply
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Darlene
I agree! It is not the same soft texture it has always been. Something has definitely changed and not for the better. Bought two loaves from two different stores two weeks apart and they were the same. The texture is not smooth and soft. There are almost holes in it! Very disappointed.
1 Reply
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Mary
I noticed its much more dense and yellow! Not as soft as it use to be even on day one, ugh!
1 Reply
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Brenda Prevatte
I agree it is not sunbeam bread that I love. They are leaving out something in the recipe.
1 Reply
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DAB
I could not agree more. Sunbeam was owned by Smith’s Bakery where I am from. The bakery was torn down and I know my old trusted Lil Miss Sunbeam Bread will never be the same again. It used to proudly display “Batter Whipped” with the tagline, no holes freshness. It was true. Today, December 2023, it is full of holes, the texture of off putting, the crust sheds, while the taste is not good at all. It isn’t even good toasted. I hate everything about it. I am purchasing Bunny Bread, now. It is close to what Sunbeam was. Even Walmart’s Great Value White Bread has changed, very much like Sunbeam. Cheap, not as in expensive.
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Wayne Reese
The bread is not the same, it has a course texture and it has a smell, seems to old when you buy it and the taste is not the same as the other bread. Sunbeam used to be soft and fluffy, if not changed I will change brands.
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Janet
Smbeam bread was originally made by Aikman Bakery in Port Huron, MI until they got bought out.
1 Reply
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Denny
This is the worst texture I have seen in bread! I thought Mrs Bairds had gone down hill but this is worst then their's. Better go back to your old ways otherwise you will lose more shoppers!
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Linda
I use to love sunbeam now it’s a waste of money. I totally agree. But I noticed most breads are the same. It’s very grainy and not fresh.
1 Reply
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Dorene sparks
I been buying sunbeam bread as far back as I can remember but when covid came out in 2020 something happened to the bread you can’t never get a good loaf it use to be the best now it has wholes in it an it gets hard fast please make bread good again I’ve wasted so much money buying it an no one would eat it so I have to throw it out. here lately I’ve been buying Lewis bread but sunbeams was always my choice but not no more what have y’all changed in the bread..
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Dorene sparks
And here’s another thing some people live by there self like my sisters for instance they don’t need whole loads of bread you need to fix half loads of bread for people who live alone this is a great ideal you can thank me for this one
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Leida Francisco
I know even when the sell by date is good the bread isn’t soft and fresh. I buy a loaf every week because I want that fresh taste but most of the time it tastes old. I just emailed them but I doubt if I hear back. I’ve been eating sunbeam bread since the 1950s
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