My complaint:
Ive loved sunbeam bread for years , was ALWAYS soft , and melted in your mouth!!! Last couple months the quality of the bread has suffered greatly ,has the recipe changed???? Gotten to the point that i been bying meijer bread ocassionally !!!! The bread used to stay soft a week in my cupboard, lately the bread is already getting hard by 2nd day???? I used to take a sandwich to work everyday , but its just not the same if its not soft! Only good for toast or stuffing after 2nd day!! Seems to be alot more air pockets in it as well!!!
Suggested solution:
Make the bread the same way they did 3 months ago!!!!!
Sunbeam changed it it’s course and tears trying to speed Mayo on it we changed to a different brand
what did you change to. For a while Sara Lee white bread had the old Sunbeam texture but that has gotten coarse as well.
Lewis Brothers is the only thing close we’ve found..& it’s actually better imo!
Bread has changed, it’s awful now. I loved it before.whats happened?
I agree. Bring back the Sunbeam we love!!!!
The bread gets stale fast and falls apart. Not good!
Truly frustrating. For years, this was the only bread I bought, regardless the cost. It was one of the few food items to which I was brand loyal. If you got the right loaf that felt the way you liked, it stayed that way pretty much until it molded. I am pretty sure it even stayed soft for 3 weeks at times when I did not use as much due to Keto. Now it is garbage Loaves have gotten smaller (24 to 22 oz), Seems thinner Not as soft to begin with Regular Kroger price here has gone up from… Read more »
I agree with absolutely everything rick says. It’s just not good anymore and most definitely the 3.50 I have to pay at Kroger or Walmart
Please go back to the original recipe of Sunbeam bread. It has a lot of holes, crust is tough and middle is spongy. So disappointed.
I could not agree more with you word for word. It’s so thin I can see thru it and it tears just spreading mayo. Can hardly hold the sandwich. I’m done with sunbeam after decades of loyalty.
What happened to the Sunbeam bread
I agree with all of you.
Where are the answers from Sunbeam?
I agree with everyone also, Sunbeam Bread is not the same anymore, they have definitely changed their recipe and quality control, every now and again I get a good loaf that is soft almost like the old Sunbeam bread use to be…please go back to the original recipe, it was always so buttery soft, it’s just not the same bread !!
I used to love Sunbeam bread but the last few loaves I’ve gotten have been worse than any store brand. It’s dry and is far from the taste I’ve always loved. I would so love to tell whoever makes it now that sadly, it just really sucks
Any reply on site or just customer complaints. All of which I agree with. Something has changed and I’m going to as well
The bread stinks now in Florida the bread has a overlt sweet tast and just is horrible….. Bring back the original or go out pf business im gone too. And ive eaten sunbeam for 40 years…………
I have always loved Sunbeam bread. That was before something changed and overnight it became something that I would no longer eat. Please change it back! Why would you even think of changing a perfect loaf of bread? You lost a lot of loyal customers.
Cheaper ingredients mean more money on their pockets.
So sad.
Toasts up like a thin cracker- makes grilled cheese that is so thin in middle the size is reduced to 1/4 maybe…yet still same calories.
Bimbo you are not kidding anyone with this reduced ingredient bread!!!!
I have always enjoyed Sunbeam Bread. The only bread my mom ever bought. Even when on a tight budget with 5 kids. Always fresh,, soft and delicious! Now it just taste terrible and it has a bad smell. I don’t like the new bag it is packaged in. I don’t like that you stopped making the smaller loaves. I am 57 now, mom is gone and so is Sunbeam bread.
Change back to the original bread, which I have bought for many years, or I will have to buy a different bread! This bread comes out like 2 or 3 days old!!
Slices are smaller, thinner, and I won’t continue to buy it. Time for me to find a different bread.
I agree about sunbeam bread, it isn’t the same. The texture is weird and not at all soft. It used to stick to the roof of your mouth because of the softness. I still haven’t found a bread that is soft anymore. What did they do to it?
Just made a banana sandwich and fed to the dog—bread bought yesterday never opened—sunbeam and wonder as well has gone to crap—will be trying other brands from now on!
I have used Sunbeam Bread forever but the last few loaves I got looked burnt a lot of holes and tastes stale. I changed brands this time and it is store brand bread, and it tastes better than the Sunbeam now. Been a loyal customer for years sorry I had to change.
Why would you ruin a good thing? The bread is now course, gets hard very quickly. Go back to the way you baked the BREAD Before or loose a long time customer! Dont be so greedy over cutting back your receip to make more money!
The loaf I got had a large hole in the corner all the way down the loaf .. that does not work well with mayo yall need to tighten up and from the comments im seeing your losing your long time customer base
The bread is bad,what did they do with the taste and texture it is just disgusting.
Bring back the old bread we love!!!
I agree! It is not the same soft texture it has always been. Something has definitely changed and not for the better. Bought two loaves from two different stores two weeks apart and they were the same. The texture is not smooth and soft. There are almost holes in it! Very disappointed.
I noticed its much more dense and yellow! Not as soft as it use to be even on day one, ugh!
I agree it is not sunbeam bread that I love. They are leaving out something in the recipe.
I could not agree more. Sunbeam was owned by Smith’s Bakery where I am from. The bakery was torn down and I know my old trusted Lil Miss Sunbeam Bread will never be the same again. It used to proudly display “Batter Whipped” with the tagline, no holes freshness. It was true. Today, December 2023, it is full of holes, the texture of off putting, the crust sheds, while the taste is not good at all. It isn’t even good toasted. I hate everything about it. I am purchasing Bunny Bread, now. It is close to what Sunbeam was. Even… Read more »
The bread is not the same, it has a course texture and it has a smell, seems to old when you buy it and the taste is not the same as the other bread. Sunbeam used to be soft and fluffy, if not changed I will change brands.