I have been smoking Marlboro a long time. I have noticed the quality of the product is terrible and the cost higher. At times I find holes in the cigarettes and of late they break off at the filter. It is a clean break. It is as of they are not attached correctly. They are too expensive to just throw away before you even get a third of the way through it.
Quality control is important and should be fixed asap. You all hook people on this habit and then lax in assuring the product is top of the line.