My complaint:
The “What the buck” commercial advertising income tax preparation by Jackson Hewitt, is absolutely inappropriate for family television advertising. It’s totally unnecessary and has nothing to do with filing income tax. Any company that would use that kind of language, even though it’s disguised, is not the kind of company that I would do business.with.
Suggested solution:
Remove all references to “what the buck”. It’s supposed to be cleverly disguised, but come on, it’s not disguised at all! Consumers are not stupid. And the advertising company that came up with that idea should be fired!!!