eHarmony complaint: Cancellation policy

I opened an account with eharmony intending on checking it out during the 14 day trial period with the ability to cancel the subscription within that period of time. I had a look, was not impressed by the app at all and ly through the app cancelled …. Or at least thought I had. It is easily accessible to set up an account and payment through the app so it makes sense to be able to cancel it – right? Well I navigated through and found an option to ‘cancel auto renewal’ I had opted for a monthly option to pay the subscription so this seemed exactly the option to cancel it – I believe I was only 1-2 days into the 14 day ‘cooling off’ period so well within. I am now receiving payment reminders for the full amount for a years subscription. I have responded explaining my situation and they have relayed back their TCs stating I was required to give written notice to cancel.

Now I acknowledge it is clear in the TCs and I have responded to the company asking for some compassion as I had made a mistake. They state I had cancelled the subscription when it ended at the initial 12 month period. I have offered to pay for the period of time I have utilised the app on a pro rata basis (I also asked them to exactly how long that was with no response ) and pay for the personality services I utilised at the time. I have received nothing but an automated response not addressing the individual issues I have asked for and I am now receiving emails stating they may refer this to a debt collectors agency.