Sunbeam Bread complaint: Awful. Not even the right color

My complaint:

What happened to Sunbeam Bread? I used to love it when I was young and decided to now start making my sandwiches on it and I find it isn’t even the same color let alone the same delicious melt in your mouth taste ! Have you bowed to the food police? I will not buy another loaf and will throw this one away. What a disappointment you are.

Suggested solution:

Tell me exactly how you changed and why!