MeTV complaint: Jackson Hewitt – What the Buck commercial
Filed 19 Jan 2023 by Theresa
This commercial is offensive. The F word implication is not lost on most viewers. Please change this commercial or drop it all together. Jackson Hewitt should change their advertising agency – it is a stain on them.
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Discussion
66 comments
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Mary
This new ad with such a blatant annd obvious implied vulgarism is offensive and disgusting. Never would I choose JH for any service based on this completely stupid, shocking innuendo. What idiot in your company approved this ad? Whoever thought this ad would attract business needs to be fired. This is reprehensible.
64 Reply
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Mary Ann Klepfer
I agree. I normally wouldn't notice but have a.young toddler who now thinks it's okay to say what the buck which often like something else... bad idea Jackson Hewitt
41 Reply
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Cynthia Williams
I strongly agree to change or discontinue this commercial. I hate this commercial, it is very distasteful and awful. You may as well have used the real word, because it is implied. I frown everytime I see it. This is not an advertisement that would attract me to using your company to file my taxes.
46 Reply
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JJ Johnson
Totally agree. The commercial is pretty offensive. The F bomb is used way too much anymore. And the first"buck" said in the commercial tries Very hard to make it sound like the other.
Pretty distasteful for Jackson Hewitt.35 Reply
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sbk
Obviously their marketing department figured it would grab a lot of attention, and it did.... but the WRONG kind of attention! There is absolutely no justification for using the "B" word in place of the "F" word on a commercial that airs on major tv networks with people of all ages listening to it. Epic fail, Jackson Hewitt..... EPIC!!
23 Reply
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Jere
I think the Jackson Hewitt commercial is disgusting. I couldn't get the channel changed fast enough. I would not use Jackson Hewitt because of this commercial. If they are this hard up for business I need to go somewhere else.
18 Reply
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Ken
Hi. I am here to ask that all tv stations Block any and ALL commercials like this one that is offensive. Neither my family or my church finds it FUNNY or necessary to sell your products. Similar to the red hot commercial with the S word saying he puts that S on everything. And the bounty commercial with the S word saying its the Sheets. Thank you for considering my request. God Bless.
21 Reply
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Wen
I listened to the Jackson Hewitt commercial over and over backing it up and I clearly her the “f” sound as he is supposedly saying buck. Shameful!
19 Reply
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Kaye McDaniel
I am offended by this commercial and would not use JH based on this commercial. Not necessary.
15 Reply
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PattyJo Murphy
If a company can’t be more professional than to use such an offensive advertisement then they certainly wouldn’t be able to handle ones taxes professionally . Money matters are serious and all their commercials should reflect the seriousness of their business or at the least not offend multitudes of people.
21 Reply
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Barbara L Frederick
I think this commercial is very offensive. Very sad that this represents your company.
17 Reply
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Chris King
Can only imagine more people will intentionally avoid doing business with a company that would run TV ads this weird and creepy. Liberty Mutual could take lessons from this fail in watchable ads. Keep your remotes handy when these ads air.
15 Reply
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K. Morris
Could not agree more. What moron thought airing a tax ad that has ten year old snickering a great idea? Juvenile!
21 Reply
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Jazzy
This Jackson Hewitt ad is EXTREMELY offensive. If this is the best JH can do I want nothing to do with them. And I'm no prude. My affirmative answer to most question is
"Absofrigginglutely. " "What the buck" is gutter talk.
What illiterate CEO authorized this?29 Reply
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Diana
I would not use Jackson Hewitt because of this distasteful commercial implying the “F” word. Society thinks this vulgarity is OK to throw around but it has a vulgar connotation and is disgusting. Remove this advertisement. Who thought this was a good idea!?!
16 Reply
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Roberta Adams
This commercial is discussing. I will never use this company! Take it off the air!!!,😡
17 Reply
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James Weinert
Agree 100% There is already far too much perverse Negativity being spewed at our children today without this non-creative drivel coming from so-called Marketing experts. Stop this Ad Now!
32 Reply
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Donna Isom
If not watching but just listening it sounds like f word. My grand children thinks it is that word. If you need to use these advertising tactics to get customers you are not a company I would want to take my business to.
22 Reply
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Brenda
I totally agree. This is not the way to get attention for your product. I find it very disgusting. Not appropriate for all ages. Please remove. The sooner, the better.
10 Reply
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Julie
Same here! They ARE saying the actual cuss word! But it's offensive enough even if they weren't. Just the implication is bad enough.
I'm so turned off by this! Why do they think this will attract more business?
The advertising "professionals" need to be fired!15 Reply
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Peg
JH should be ashamed of themselves! This obvious "play on words" is offensive. I do not know who in advertising thought this was a good idea. I will never use a company who is so oblivious to good taste!
10 Reply
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debra
I have already heard kids at school saying what the buck,,,buck you...buck off..this commercial has to go...some to young to know the meaning just sayin because others are and laughing
11 Reply
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Don
Jackson Hewitt commercial, it is NOT necessary to use this language for your commercial...we ALL know what it is really trying to say F vs B. Keep it clean, younger viewers are watching!
12 Reply
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Anita Narwold
I agree with the commercial complaint. I would never use Jackson Hewitt. Even my granddaughter said they use a bad word.
11 Reply
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Michele
It is clear that the Jackson Hewitt company doesn’t wish to be seen as a professional and well respected business. I suppose those who created the current offensive commercial think that they are portraying themselves as “cool” but they really missed the boat on this one. Utter ignorance!
11 Reply
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Lance
This is an example of how our society just keeps getting worse, in regard to public and social interaction. "The wound starts small amd will grow bigger from there".
14 Reply
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Patti Carper
Yes, saw that add last week. Couldn’t believe I heard that, so I played it back! Parents raising kids today don’t have a fighting chance. Not everyone talks like what they were eluding to.
6 Reply
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Dan M
Agree that this commercial should be eliminated! I will not use any company that feels it’s OK to use this type of offensive gimmick to sell a product or service especially during a family show.
5 Reply
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Katherine Jump
This is the most tasteless , juvenile, example of poor, downright pathetic advertising I have ever heard and seen. Whose attention are you seeking? A bunch of 6th graders? Going for shock value? You've stooped to a new low. I would never have a company this tacky do my taxes! You owe the American public an apology!
7 Reply
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Katherine Jump
I suggest we all reach out to our local stations first and if that doesn't work go to the networks and register a complaint.
7 Reply
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Ronda Bernady
I agree. This commercial is discussing. It should be taken off the air. We need to clean up what is aired on TV as it is and this does not help the situation.
4 Reply
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WJ Russell
The new ad is very offensive and will cause a loss in their revenue. I will never use their services as a result of this poor decision.
4 Reply
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Kelly
I completely agree that this ad is inappropriate especially when the children were watching Leave It to Beaver. You would never think that we would have to censor commercials during that show. It gives the impression that this company is unprofessional.
4 Reply
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Listen, very carefully… I ran it through computer generated equipment, and there is no be sounding word. It is a total F.
1 Reply
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I ran this through computer generated sound system… And there is not one single B in this ad… It is a total F word
2 Reply
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Mike
This commercial is totally disgusting! What idiot that wrote this ad would think that it was funny or cute?? It needs to be removed from TV ads immediately. Where are the TV censors and why would they ever approve of garbage like that? I wouldn't purchase anything from this company if they believe that this is appropriate!!
3 Reply
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Lynn
While the commercial was posted in nighttime hours, most children are still awake at this hour and there is no decency in applying this type of play on words. This in itself would cause me to not use the company advertised. Shame on this company and a disgusting mark on advertisement.
2 Reply
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David Mullins
Enough of this type of filth is heard in today's music, conversation etc. Decency seems to no longer exist. How low can society go before the judgement of God falls? Christians let your voice be heard. Tolerance is not the answer. Kneel and pray, then rise up and oppose sin in every form.
3 Reply
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Teresa
Some stupid people ruining Jackson Hewitt. People I know are really SICK of the nasty junk we see on almost ALL commercials. Jackson Hewitt joined the NASTY group. Good Luck? I’m sure your competition will enjoy the coming tax season 2022-2023.
3 Reply
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Deb
Remove this commercial!!! The first time I heard this commercial I was positive they said the F word. I find it offensive to me and terrible for children. Some comments said the commercial only ran at night so children may not be listening to it, but I just saw it today at noon. No children are not in school, it is a snow day. Then what about ones too young for school to be hearing this? I have used this company and they made mistakes in my taxes, just like the mistake they made with this commercial. Remove this commercial it is not funny.
5 Reply
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DJCANARSIE
This commercial whenever on, I just cringe for it's so offensive. Because you know what they are using the play on words to mean. No regard for children, seniors, or anyone who considers themselves to be respectful. I am hoping all / anyone filing their taxes for 2022 (or prior taxes) to go anywhere other than Jackson Hewitt. Seek out private tax preparers, accountants, H and R Block. Again, anywhere other than Jackson Hewitt. Hurt their company's pocket, and their employees from the top down. Enough is enough with "some" thinking they can do or say whatever, and the public must accept it. The choice is not theirs, it's ours and "We The People" will direct where our money will go, and to whom. "Stand Up For A Clean On-Air Response For Decency".
2 Reply
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Kaye McGee
I don't care how much the f word seems to have become more acceptable, I consider it disgusting. Shame on Jackson Hewitt for thinking it's OK to imply this word in their commercial. I hope they apologize and remove it. If not, I hope they reap the rewards of their poor taste!
3 Reply
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DJCANARSIE
OH NO!!! I just caught another Jackson Hewitt commercial. I had not seen this one before, however, this one left the same bad taste in my mouth as the other. This one was short but to the point. The first, What The .... is now met with the new one that says B....Yeah! Again, stop Jackson Hewitt "Cold," in their tracks , Please direct your tax filing, and the cost for said service, to anyone, any tax preparer firm other than Jackson Hewitt anyone. Let their own play on words be tossed right back in their faces.
2 Reply
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Sandra
I couldn’t believe what I was hearing when this offensive ad came on! Please stop using it, and reprimand the person who came up with this disgusting ad!
2 Reply
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Let's Get Real
Just curious about what the Bible or Christians has to with this at all. The actual word you are all afraid of is NEVER mentioned in the bible. The only language it talks about is to Don't take the name of our Lord your God in vain - so please get off your high horse
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Cindee L Conklin
Take this horribly offensive commercial off the air. This is not amusing and if anyone goes to this company to have their taxes done, it says alot about your character.
2 Reply
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Lynn Peterson
It doesn't matter what time it airs, I'm 70 and I am highly OFFENDED!!! IT NEEDS TO GO ASAP!!!!
1 Reply
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Karen J Mitchell
I absolutely cannot stand the new "What the Buck" commercial. I am not a prude, but the F word is one Is rather not hear all the time ... and I certainly don't want my grandkids having to hear it more than they already do at school. I understand that alot of people use the F word as often as "the" or "and" ... but not all of us do. And although they are not saying the "F" word in this commercial, it is definitly implied. I find it insulting, offensive, and cringe worthy. I would never go to or use the Hewutt company strictly based on this awful commercial!
2 Reply
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Les Davenport
You don't know the bible very good. Proverbs tells us..."SHUN PROFANE AND VAIN BABBLING. IT WILL INCREASE TO MORE UNGODLINESS...
1 Reply
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DIANE DAVENPORT
No thank you! I won't be using your tax service this year! Your play on words ad makes me think of these words: non-professional, distasteful, juvenile, offensive, intrusive! Your TV ads leave a real bad taste in my mouth grow up!
1 Reply
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DIANE DAVENPORT
A very wise person once said, "When I was a child I spoke and thought and reasoned like a child. But when I grew up, I put away childish things." No I won't be using Jackson Hewitt Tax Services this year I want professionals handling my business!
2 Reply
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June
Don't care it is disgusting and .ow my granddaughter is saying it
Gee thanks. They should be ashamed. will never use JH. And I'm no prude just an old hippie and I found it very offensive. That word is used way too much in general. -
June
I'm 70 also and I don't think I even heard that word until I was in my 20's. My parents didn't swear at least not roumd we 4 kids.
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