Loreal complaint: Highlighting mixture turned my hair red!

Complaint from JaimeM reported on 25 September 2023 about Loreal

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My complaint:

I purchased the L’Oreal Paris Superior Preference Baalayages to create highlights in my medium blonde hair. I followed the directions to the ‘T’ and, after applying the Pro Toning Mask, my hair turned red after I rinsed it out! The instructions state …Be assured, it will not stain your scalp or darken your hair yet, that’s Exactly what it did! I used this product because I have always used L’Oreal products but now I’m so upset! What do you think happened?

Suggested solution:

I want an explanation about how this might have happened and what I can do to get back to my blonde hair without ruining it any further.

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