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Jackson Hewitt complaint: “What The Buck.”

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Filed 27 Jan 2023 by Ellie

Hewitt Jackson’s “What The Buck” ad is a poor excuse for advertising. It is neither clever nor cute, but rather, offensive. To televise this “play on words” assumes that this is common lingo and appealing to the majority. It is not. For me, it reflects the ethics and values of Jackson Hewettt as a company—values and ethics that are not compatible with my own, and therefore, I would never trust them with my business.

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