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Jackson Hewitt complaint: Vulgar, obscene, profane TV ad opening as WHATTHE BUCK?

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Filed 25 Jan 2023 by RICHARD

While tuned in the over-the-air channel 46.2, KCBA FOX35, in Santa Cruz County, CA, I have been appalled at the airing of the recent advertisement by Jackson Hewitt Tax Service. It opens with the exclamation, WHAT THE [pause] BUCK!. It ends with the exclamation, What the Buck!
This is an obvious attempt to shock TV viewers with Jackson Hewitt’s juvenile play on the word BUCK that sounds like the very profane and offensive F word. Seeing the ad is bad enough, but the first time I HEARD the ad without the video, I thought I heard What the fuck. This is appalling! I don’t want to hear F word anytime and I am definitely angry if minors are listening to this.
Over-the-air broadcasters are held to highest standards of propriety. To paraphrase the FCC regulations—If content is obscene, or can reasonably be interpreted as obscene, that is a violation of FCC standards. The Jackson Hewitt ad is obviously referring to the F word!

I filed numerous complaints with the FCC but the FCC referred me to the FTC (Federal Trade Commission), but there was NO way (that I could figure out) to file a complaint on the FTC site. Geesh!

Jackson Hewitt complaint: Vulgar, obscene, profane TV ad opening as WHATTHE BUCK?
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1 comment

  1. Carol Shearer

    I fully agree with the complaint registered above. What’s more, CNN has let me down. I watch CNN most of the time because I try to keep informed. It was on CNN that I first heard this Jackson Hewitt ad in such poor taste. I was so shocked that it passed CNN’s quality control. As far as Jackson Hewitt is concerned, if you wanted to get your name “out there” you’ve done it! I despise the depth of vulgarity that has come over our world since Trump opened the flood gates. Remove this ad in the name of decency! Being known for such lude advertising will cause you to lose customers rather than attract them!

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