My complaint:
I am offended by and strongly object to Jackson-Hewitt’s ad that begins with “What the buck?” and also includes, “Buck, yeah.” This is a terrible influence on young children and offensive to the many people who do not use the vulgarity implied.
This ad stoops to a new low in trying to appeal by using a play on crass words. Jackson Hewitt should re-think this ad and come up with something more appropriate and clever in order to retain and attract customers. I would never support a business that advertises in this manner.
Suggested solution:
Remove the ad from all media outlets, respond to individuals who have written them directly with an apology, and make new ads that have universal appeal.
I hate that commercial! I told my husband this commercial is Totally Unnecessary! Is this the extent or their creativity??