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Jackson Hewitt complaint: JH commercial

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Filed 25 Jan 2023 by Robert

The JH Co has reached a new height of demoralization by using the “what the buck” phrase in a commercial to promote their tax services . In my opinion the writing team responsible for this ad is playing on an obvious phrase that is being used all too loosely and seems to me to lack an ability to come up with a commercial that will gain customers rather than stir up a train of thought that simply leads to complaints like this. I have never complained about the wording content on any commercial to date but this goes way too far out of the box!
JH needs to hire a writing team that can do better than this.
Sad !! Very Sad !!

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