Jackson Hewitt complaint: Inappropriate What the buck commercial.
Filed 20 Jan 2023 by Ricky
What the buck and buck yeah are inappropriate commercial double speak that kids and people who don’t use such language shouldn’t be subjected to. What kind of marketing strategy seeks to alienate part of it’s potential customer base?
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Discussion
25 comments
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Jeanette Underwood
I say remove the commercial. I would not use this tax service because of the commercial.
18 Reply
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Henry
I think the What the buck commercial is in bad taste. I would prefer my tax professionals to be professional not a child looking for shock value.
14 Reply
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Sandra Gallagher
That's the best you can come up with is a play on a filthy word? You think I want my kids hearing and repeating that phrase? It'll be a cold day before I ever use your service!
6 Reply
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Tay
If you don’t want your kids to hear this commercial then put the channel on Disney snowflake. If I have to share a bathroom with gender neutral people because they are offended that they have to go in a certain one then I’m offended this offends you.
2 Reply
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Darryl
I agree! Poor choice of words for a commercial. First few times it came on I was not looking at the TV and could not believe what I thought I had heard. After hearing this, it would be enough for me to not use J H for my taxes.
7 Reply
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Tom
We all know what the phrase is slyly implying. It is in very poor taste. The choice of words is not something I would expect from a professional company.
5 Reply
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Char Stephens
This commercial is terrible! Unprofessional and disrespectful to its viewers!!!!! Please remove it!!!!!!
5 Reply
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Jennifer Hate Hewitt
I agree. I decided when I heard the commercial that I will never switch to Jacson Hewitt. How disgusting to use that in an ad.
6 Reply
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Roy
I do not appreciate your new commercial.
Some suggest pulling it, I suggest pulling it and find a way to apologize for it.5 Reply
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Deborah D Smith
I agree. That's why I found this page was to complain that this commercial is offensive. I would not use your company to fill out my taxes!
4 Reply
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Deb Duncan
I agree. Language is offensive and it isn't a "cute" okay on words. I will never use business that are using this type of language!
4 Reply
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Fred Chance
I agree it is very inappropriate and unnecessary for a business establishment. Will no longer utilize their services.
2 Reply
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Pat
Awful every time I here it. What is wrong with our country that they would think this is ok? Can't they come up with anything else. Disgusting.
1 Reply
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Elizabeth Dotson
I agree that it is totally inappropriate. My ten year old granddaughter was in the room when it came on, and was stunned, as was I!
1 Reply
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Wayne Thomason
Every time I hear this commercial I have to do a double-take before I realize that they are saying "BUCK" instead of the other word. I use the other word a lot but I still believe it's not appropriate to use a sound-alike phrase on a broadcast commercial.
1 Reply
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Amy McKinney
You have made this commercial to be on the edge with the way you use "buck yeah" and it is a double standard. It is too similar to "fuck yeah" and your advertising people should know better. As a parent and teacher, I see that you are promoting a standard that is not acceptable. I don't care if YOU think its cute to do a play on words, but in the real world with young kids and teenagers who are very impressionable, this can be a very serious issue in the classroom. Not only could it cause them to be written up and put in 'in-school suspension,' but it could lead with continually stating your phrase (because you made it sound cool to them), that they could be placed in out of school suspension. Some schools are lottery schools, which means the student could be permanently removed from that school and have to go back to their zoned school. They could lose out on being able to attend an academic magnet school, just because of this commercial being too tempting for these young ones to blurt out the inappropriate word. So, your advertising crew needs to grow up and quit doing stupid! Commercials can be so impressionable on these teenagers. Do the research. This is an incredibly cautious time for so many and making something that could quickly go to vulgar is not cute nor funny. You're not in the classroom to see those that are very impressionable and feel that if they use this language, then that will make them cool or more accepted into a group of 'friends.' Totally wrong message. Your commercial needs to be removed. I definitely will not use your business.
2 Reply
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Diane McHugh
I was shocked when I heard the commercial. I had to do a double take. I couldn't believe what I heard.
1 Reply
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Tom
Making light of using obscenities reveals a great deal about this firm’s integrity, values, and standards. Granted, they likely hired an advertising company to create the campaign, but in the end it was someone’s decision to give this utterly horrible commercial the go-ahead. That person should be terminated.
1 Reply
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Ray Quillen
Inappropriate commercial and not funny. I am glad to see many others feel the same way and I will never use anyone that thinks this is cute way to advertise.
1 Reply
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