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Jackson Hewitt complaint: Commercial “what the Buck”

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Filed 29 Jan 2023 by Robert

Your commercial “What the Buck” is highly offensive and vulgar. I was shocked and dismayed when I heard it with my teenage children in my company while watching tv. This commercial has struck a new low in decency. No wonder our country is in such a mess. Common decency is becoming a lost value in this godless society.

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1 comment

  1. Carl Bradley Cristy

    This was sent to CBS Boston affiliate WBZ with no response.
    I find it hard to believe that we have now come to the point of lowering our standards so low that CBS and all the other Broadcasting outlets would allow such vulgar based advertising such as the latest Jackson-Hewitt tax advertisements where they actually use the F word in the guise of the word BUCK. While other advertisements lately sometimes allude to the slang wording, Jackson-Hewlitt has taken it to the limit by essentially saying or implying the actual word in the way they have written the script right down to the inflections in the sentences such as "What the Buck?" and adding "The buck stops here" to back up the initial outburst of "What the Buck." 
    I am in no way a prude, but a 77-year-old male raised by a mother who always said, "they have a low vocabulary and esteem to use those words when I would say well, Johnny said it" What I really don't understand is how that ad got thru so many approval meetings to actually get on the air. Shame on WBZ, WCVB, WNAC, more so CBS, ABC, NBC, for allowing this ad to air as it will definitely have opened the door for more vulgarity. I would suggest that you run this Jackson-Hewitt advertisement while having a colleague in another room and listen to it. That's how I found it in the first place and now think about having youngsters in that room when this ad comes on. Would I ever even think of using the Jackson-Hewitt tax product? Never. I believe that your Station Manager should not only consider a short editorial about the sad direction advertising has taken but to actually stop airing this advertisement and encourage his/her colleagues at other outlets to do the same. Enough is enough, there is no reason for advertising of such lack of regard for family values. Please forward this to your station manager as I could find no link to send this to him/her. 
    Thank you for your time, C. Bradley Cristy

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