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CBS complaint: Violation of ViacomCBS Advertising Standards Verizon Apple IPhone Commercial Tongue on Pole

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Filed 27 Dec 2022 by Stephen

A Verizon commerical for IPhone 14, on the CBS Wash DC affiliate, NFL Commanders – Forty-Niners game, on December 24, (as well as prior games) has a young man sticking his tongue on a metal pole outside. This violates the ViacomCBS Advertising standards, Advertising Guidelines, which at Commercial Content, states Risky behavior portrayed positively.

There are numerous websites which inform as to the harm done when a tongue is stuck to a frozen metal pole. This is dangerous as its difficult to safely remove the tongue as well as causes harm to the tongue. Considering that millions of viewers were watching this game, it is likely that some will dare others to stick out their tongue and try this game. It is, without doubt, a risky depiction and should not be aired again.

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