My complaint:
I’ve just tried your cheese and onion pie and was so disappointed. As someone who ate your steak and kidney pies as a child but am now a vegetarian I was delighted to see a veggie option. The pastry was divine, as always, but the ‘filling’ was merely a sauce. It says ‘new improved recipe’ but where’s the contents? As someone who finds pasties too stodgy this seemed to be a good alternative but I’m left feeling hungry.
Suggested solution:
Do some market research - ask the public, especially vegetarians, what they think!