Apretude complaint: Apretude Commercial Complaint

The apretude hiv medication commercial is completed inappropriate. Instead of promoting the health of the persons effected by the disease HIV, it promotes sexuality and influences the viewers that this type of sexuality leads to great relationships, popularity, and other social interactions which view this sexual decision as life altering. It further includes and promotes african american mails in almost every scene, as if this is the choice of a large audience of black males.

The background announcer’s voice is completely silenced by the images of the great life promoted by being gay and having HIV–
This commercial is misleading and hides the truth and severity about the disease HIV under the guise of popularity, happiness and freedom.
Also, in the last scenes further encouragement is promoted by seeking out another homosexual and further denying the facts of the disease, the spread and further interaction in homosexual activity.